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Starting a business

Starting a business

It is sad to realize, but life constantly proves that many of us cannot do business in principle. But to avoid accusations of inferiority, many myths have been created that prove why it is so difficult to take your destiny and your loved ones into your own hands.

It is quite natural that such stories are spread among the maximum number of loved ones. Children are taught from childhood that business is scary and difficult; the evil sharks of big business are discussed in the family circle. And drinking beer in front of the TV with colleagues is so easy to discuss the boss, noting all his weaknesses. Do such people have a chance to move from discussions in companies and forums to the real case?

It's hard to say, but in our article we will try to help those who have decided to discard prejudices and shake out their unwillingness to develop and do business. You can and should argue with many of the following, but the practice may be somewhat different. But you should still clear your mind of unnecessary myths, because your own business is not as scary as it is believed.

Starting your own small business is very difficult. Many of those who would like to start their own business give in immediately to an insoluble obstacle - the difficult initial stage of opening. The hours-long queues for permission to register at least as a private entrepreneur, and the many necessary certificates, and the bureaucracy that we all are familiar with are also frightening. But it is quite simple to dispel such a myth - you need to contact those who have already registered themselves as an individual entrepreneur. In fact, the whole procedure usually takes 1 day, you just need to know the sequence of actions and the necessary documents. One has only to thoroughly prepare for such a crucial step. In addition, there are companies that can take on part of the work on the provision and execution of the necessary documents.

To start a business, you need seed capital. It will not be so easy to destroy this myth, because even many experienced businessmen believe that it is not worth starting without a large amount of money. After all, this is how they themselves began. But there is also another side of the coin. You can listen not to those who managed to reach heights by risking their own or other people's means, but to those who went broke. This opinion will be especially useful given the fact that for one successful entrepreneur there are nine of those who still pay off their debts left over from a bad start. For beginners, starting from scratch will be the only correct way to start a business. After all, failures are so frequent - for beginners, they reach 95%. A minimum of start-up investments will allow you to calmly abandon an unsuccessful business and do another, third. Be sure that in the end you will succeed. Of course, you will have to fill your own bumps and make mistakes that are necessary for the inexperienced. Only after studying all the underwater flow of the business, you can already think about expanding your business by investing capital. At the initial stage, you only need to invest your brains and free time. If one of them is not enough, then no amount of money can plug the holes in the newly built business - it will inevitably collapse.

To start a business, you need an original idea. Everyone who starts about starting a business is frantically looking for some original idea that will allow you to instantly achieve success. The myth is so strong that there are dozens of sites on the Internet that offer (sometimes not free) such unique ideas. As a result, smart talented and probably active people, instead of being directly involved in business, sit at the monitors, looking for the very grain of information among tons of information that will lead to wealth. People believe that it is enough to find something original that most of the success will already be achieved. And you don't have to do anything - the idea itself will do everything. You just need to watch carefully so that no one steals it. When looking for an idea, here are some things to think about. An ordinary business, which is surrounded by competitors, solves only one problem - you need to force a potential buyer to buy a non-unique product from yourself. It doesn't look too complicated. But for a unique business, several questions immediately arise. It is necessary to find those who will be interested in this particular unique product, to convince them that their problem is unique and requires just such a solution. And the fact that the problem is generally solvable, you have to convince. The buyer must be convinced that your unique product or service can help his problems, to prove that there is nothing like it on the market. In the end, it remains to persuade the client to make a purchase. Such a course of action is difficult even for huge corporations. Not everyone can afford to be extraordinary. For example, in 1992, Apple launched the world's first Apple Newton handheld computer with handwriting recognition capabilities. It would seem - a revolutionary idea! However, the market was simply not ready for such advanced technologies. As a result of low demand, the project suffered losses and was closed. Forming demand and satisfying it, as it turned out, are two completely different types of activity. How great are your chances, as a beginner, to create something at home that the world has never seen? They are close to zero, let's be frank, as are the chances that the invention will be introduced to the masses. But if there is a persistent feeling that this is the work of your whole life, of course, it is worth doing this without listening to outside advice. Just prepare yourself and those close to you to spend all your personal time and all available funds on your project.

A business idea can be stolen. Anyone who seriously believes in this statement is 100% new to the business. Anyone who has worked for himself for more than 1 year already has a lot of ingenious and unique ideas. But the funds for their implementation, people and time are sorely lacking. Moreover, all these ideas are directly tied to the already existing business. Who needs someone else's abstract ideas found somewhere, even for money? It is worth considering that the most brilliant business idea will not bring profit if it is poorly implemented. And the simplest and most unprepossessing can shoot if an experienced businessman takes it up. That is why ideas are worth nothing in their naked form, there is absolutely no sense to steal them.

In business, there is nothing to do without specialized knowledge. Do not be afraid of thousands of graduates from various business schools, academies and economic universities. Often, special knowledge does not allow them to open even a small kiosk. At the same time, multi-million dollar companies are created by people with little education. This indicates that in business it is not knowledge itself that is important, but an understanding of the essence of its processes, coupled with experience. But is it possible at some university to learn experience or buy a book that will definitely help to achieve success in business? Nobody has heard of this yet. If special knowledge is needed to solve specific problems, then the labor market is overflowing with unemployed graduates of those very business schools. They will always take on highly specialized tasks for a monthly salary.

Everything has already been grasped on the market; there are no free markets or accessible niches. There are also markets. And niches with a very high level of competition. But even there you can always force competitors to make room if you can offer at least a comparable level of service, quality and comfort. Most markets are generally open and accessible, waiting for new entrants.

The main thing is correct registration and paperwork. On the one hand, you can't refuse logic. When registering, you should provide for all the nuances, observing all the rules. Otherwise, unpleasant complications are possible in the future. However, let's put the question differently - is there any need to rush to register? Some people think that there is no need to rush. Moreover, the later you register as an LLC or individual entrepreneur, the better it will be both for business and for you personally. In order not to be so scary, let's make some explanations. The goal of any business is to make a profit for its owner. You can ask a simple question - can only a registered business bring money? It becomes clear that you can earn money by cooperating with other organizations, using printing and letterheads, settlement accounts and human resources, equipment and warehouses as the basis for them. By acting in this way, you will prepare for the opening of your own business in the end, significantly increasing its chances of survival and further development.

You definitely need a business plan. This myth is supported by those who just make money writing and preparing business plans. It is these people that organizations benefit from cultivating such an opinion. For a beginner, any business plan is a utopia, which most likely will never come. If not a single sale has been made, and the business consists only of an idea, then the only thing worth writing about is the business of competitors. Yes, exactly about them. It is necessary to study all their weak points in order to turn them into the strengths of your own business. If you already have customers, like the first test sales, then you just need to determine the desired level of income, correlating it with the required level of sales. We must not forget about the costs. That's the whole business plan for the near future.

If there was money, I would turn around. Of course, almost everyone can start a business with an abundance of money. But what to do when the money suddenly runs out? And it is usually those who do not have money yet that start their business.

You need your own premises or warehouse. Although there is no exact data, it seems that a significant part of entrepreneurs go bankrupt precisely because they started their business by renting their own premises, office or warehouse. But this fact alone will not increase the number of clients. Therefore, you should not step on this rake, you must start earning using the premises for which you will not have to pay. Even if it will be your own apartment. It will be possible to give part of the profit to the lessor even when a stable profit appears. This myth about the need for your own premises is part of the following, which says that image is the main thing.

The main thing for a businessman is his image. The image may not become the beginning of a businessman's career, but its end. As soon as you start buying something that is necessary not for work directly, but for making an impression on someone, you can immediately stop doing business. Yes, a tuxedo, a cigar, and a downtown office can give the illusion that life is good. But this impression will be formed not only among partners and clients, but also among you and your employees. Undesirable relaxation will inevitably occur, which will instantly affect the quality of work. Where to hurry, if everything is already there? What this worldview will lead to is obvious. For the sake of fairness, we note that in some areas of premium business you really can't do without expensive accessories. It is difficult to sell expensive goods or services to wealthy people without demonstrating your status and the fact that your offer is in demand in this segment. But this is only an exception, which only confirms the rule, not a myth.

All businessmen are greedy, there is no help or free advice here. Such a statement allegedly says that the generous and helpful helpers are just employees who will not take money for their help. However, the experience of communicating with entrepreneurs has shown that among them there are indeed uncommunicative and gloomy people. Only these are the minority. The vast majority willingly shares their knowledge and experience, without disclosing, of course, commercial secrets. Only now, usually no one asks to share their experience, making requests for the provision of money immediately, at least by selling something unnecessary. When a businessman refuses, he is labeled as greedy.

This list of misconceptions is far from complete, of all that have become widespread in the minds of our compatriots. If you find that one of them has firmly settled in your consciousness, then you must immediately uproot them so that the roots do not go deeper. The most correct decision would be to start your own business. Myths and illusions are quickly destroyed when they collide with reality. As a result, nothing will prevent you from perceiving the world around you as it really is.


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