YouTube is the world's largest video hosting service. The first video was posted on April 23, 2005. In November 2006, Youtube was acquired by Google for $ 1.65 billion. For its few, but turbulent years in terms of development, the site has acquired a large number of rumors and myths, which we will try to debunk in this article.
The main content of Youtube is primarily small format videos. In fact, Youtube is partnering with thousands of partners to host premium video content. Such corporations as Universal Music, Disney, Sony place their full-length videos on this service. Hundreds of films, thousands of hours of TV series in "native" resolution are available for viewing.
Videos on Youtube are very grainy and generally of poor quality. Back in 2008, the function of watching videos in high definition (HD video) was launched on Youtube. Today, the amount of such material is greater than anywhere else. Every month the site is updated with hundreds of thousands of files in this resolution. The total number of views of such a video exceeds three million daily. YouTube has been recognized by CNET WebWare as the Best HD Video Service on the Internet.
The rise in popularity of Youtube leads to a drop in profits, as the cost of equipment maintenance increases. Many experts like to evaluate the work of a project, its income, without really knowing anything about it. Annual income figures range from $ 120 million to $ 500 million per year. Cost estimates have an even wider range. The company's PR specialists note that it is inappropriate to analyze the financial side of Youtube's work from the point of view of ordinary business, its methods of models. This video service is in a position where the growth in popularity and traffic to the server only benefits it.
Advertisers prefer not to get involved with Youtube. More than 70% of the companies included in the TOP-100 advertisers according to the AdAge edition place their ads on Youtube. Places on the service home page, video ads, overlays, etc. are popular. These companies, with the help of all kinds of competitions, encourage users to download video clips of certain brands. Advertisers act as advertising partners for popular users. Youtube programmers are constantly improving partners' control over their programs. The systems for assessing the effectiveness of applications, as well as the targeting system, are constantly updated.
No more than 5% of content is monetized on Youtube. The monetization value of 3-5% is constantly mentioned by marketers. However, it is already outdated and does not reflect the true state of affairs. Youtube PR people believe that it is not the percentages that are much more important, but the number of monetized views, which has tripled over the year.
You cannot download videos from Youtube. There are many ways to download videos from this portal. There are a number of sites on which, by entering a link to video content, you can get the desired video (for example, http://www.vclasseodl.org). In addition, there are many programs that allow you to carry out this procedure (Firefox plugins or, for example, YouTubeGrabber). Do not forget that often browsers store the viewed content in their own special folder (cache), so that you can find the file you need there.